About six months after I started taking CBD, I was ready for an adventure. My youngest was in school full time and I was ready to do something new. I had a newfound confidence in myself and I was ready to put my college education to work. I was so happy with what CBD had done for me, I quickly found a job in the corporate side of the business. I wanted to let everyone know how much CBD could help them so I took a marketing job. What I found was a male-dominated industry that catered to pot smoking mountain bikers for pain and inflammation when CBD had changed my life because it helped my anxiety. Women are twice as likely to suffer from anxiety than men, so why was the industry only focusing on males? 

During this time, I was also noticing a huge difference in the quality of the products I was using. Sometimes they would work and other times, they weren’t as effective – even if I was buying from the same company. 

The longer I worked in the CBD industry, the more the veil was pulled aside and I realized just how unregulated the industry is. I wanted something for myself that would work consistently, and I wanted to reach other women. The pot smoking hippies were fine. They didn’t need it. Women needed it.

So I quit my corporate job, leveraged the contacts I had made and started my own CBD company. It was so much more than a business venture. It was a labor of love and as well as for self-preservation. I needed something that would consistently offer me results. I found the best manufacturers. I researched the best ways for CBD to enter the blood stream. I made sure the hemp was organic and sustainably harvested. I created this company from the ground up. 

I hired the best in the business and began developing a line of products that I needed in my life so I knew it was something other women needed in theirs. 

Two years later, I launched Balance Health Products. Aside from raising children, it was one of the hardest things I’ve ever done. The self-doubt of going from a mom to a CEO was hard to overcome. The anxiety I felt over spending our personal money on an unknown venture was terrifying, but I believed in the products and I believed in the mission. 

I was lucky. About a year into developing the business, my husband sold his business and we had money to put into mine. I didn’t have to cut corners or compromise. I’m not beholden to anyone. I have no investors I need to answer to and I have no one making my decisions on what kind of quality we are offering our customers. I don’t need to check with anyone else before I offer a new product. This is my company and I only offer what I know has worked for me. We have no affiliate advertising or kickbacks from anyone. I don’t need to say anything I don’t 100% believe.

Being able to make these decisions and offer what I know is a superior product has been so freeing. It’s also allowed me to focus on our customers rather than our bottom line. When working in the corporate side, when I suggested free gifts to our customers or making sure the customer experience was top notch, I was met with bottom-line cost analysis and told it wouldn’t work. We had to make a certain profit to make it worth their time; but I don’t. That’s not what this company is about. 

As a woman, as a mom, I know how hard it is to find balance. I know how much each one of us needs a little beauty and self-care in our lives. The entire focus of Balance Health Products has been to create a customer experience that is unlike any other CBD brand on the market. I want every interaction our customers have with us to be a win. I want them to feel like they’ve done something right for themselves from the moment they order our products to the moment they receive our products and every day after when they use our products. 

The labels took forever. Once I had a quality product in place, I still wanted to make sure women knew this was for them. Every time a customer picks up a bottle of our CBD, I want them to feel indulgent. I wanted it to be something they could leave on their counters because it just looked nice. There were so many elements that went in to creating this brand and it started and ended with customer experience. 

Sometimes I still feel like a fraud. Who am I to own a company when I don’t have a business degree? But then I remember my customers and my qualifications. I am uniquely qualified to serve my customers because I am one of them. I have 20 years of anxiety as my qualifications. I have my journalism and years of research as my qualification. And I have my passion to change the lives of others as my qualification. 

Moms make the best CEOs because we know what it means to give to others. We know what it means to pour our hearts out to help another. We know what it means to be drained and split in twenty different directions. We know how to multitask. We know how to budget. And we inherently know what others need. 

As a company serving women, we are proud to be a customer-centered company, making a difference in our world by making a difference in our customers’ lives, letting them know at every opportunity that we appreciate them, they are valuable and without them, we are nothing.

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